Maarten Idema

022 697 1672

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The glimmering mirage of future AI

I believe that the real disruption from AI isn’t the LLMs themselves, but rather the changes to society as we anticipate a future purely based on speculation. The hype is …

You ≠ user... but maybe you should be

A key principle in user experience and product design is that you are not the user. The idea is that you need to listen to those who use your product, …

Platforms don’t really die they deflate

Does your voice still reverberate in a deflated echo chamber?This is a quote from a Wired article called ‘A Tweet Before Dying’ by Paul Ford. It was written in November …