Maarten Idema III

022 697 1672

In short

A passionate and concept led designer with years of international industry experience in Ireland, Holland and New Zealand.

Full-stack web developer with a large range of know-how in current tools and methodologies. Curious, continually learning and evolving.

A good communicator, well organised, driven, with strong management and problem-solving skills.

A Kiwi, comic, father and skater with a full NZ drivers license.




Masters of Design specialising in Type and Media

Full-time – postgraduate course in type design and typography at the Royal Academy of Art [KABK] in The Hague, Netherlands. 


Bachelor of Media Arts majoring in Graphic Design

The BMA was a four-year full-time interdisciplinary degree, at the Waikato Polytechnic. The course encouraged collaborative study across many disciplines including painting, film and video, photography and multimedia studies.


Kura Po – Te Reo Maori

An evening Unitec course introducing Te Reo Maori at an intermediate level. Enriching and fun.

Technical skills

Figma, Miro, Illustrator, InDesign, Photoshop, HTML, Responsive CSS, Sass/Less, Javascript, Vue.js, Gulp, Python, Django, Docker, Nginx, Bootstrap, Jinja, Shopify, Wordpress, Wagtail CMS, Bash CLI, SQL databases, Git, and PHP.


2020 until present

Product design manager at Xero

Building design teams. Working collaboratively with designers and leadership. Nurturing a healthy culture.

2018 — 2020

Product designer at Xero

Providing UX/UI solutions and design direction as part of the Ecosystem team.

2015 — 2018

Creative and developer at Mount Deluxe

Working in a tight team. Lead creative on a variety of projects from start-ups to large corporate clients like Fletcher Living. Art direction, direct client liaison and project management. Responsible for all web development. Full-stack development from server, database and app configuration, to back-end programming and front-end UX/UI design, coding and deployment.

2007 — 2014

Creative, developer, and owner at Betsy

Formed Betsy as a design consultancy. A diverse range of work, from commercial and self-initiated design and development projects in print and web, coupled with client liaising and business administration. Clients included the British Museum, Waitakere City Council, ASB Community Trust, and Fontpartners in Copenhagen.

2005 — 2007

Designer at Typography and Other Serious Matters — Netherlands

Primarily worked with two large clients as a book designer, implementing typographic standards across a series of technically and statistically rich governmental publications. Coupled with a secondary website consultation, design, and development role.

2000 — 2003

Designer at Language — Ireland

Involved publication design, identity and brand development, web dev and consultation; project, print, and content management; design, pitch and print quotation; photographic direction. Clients included: Diageo, National Museum of Ireland, McNaughton Paper, Institute of Art, Design and Technology, The Institute of Public Health, and Combat Poverty Agency.


2008 — 2014

Creative and Digital Strategist at Port

Brought in to work on specific projects, campaigns, concept developments and studio pitches. Worked on projects for the likes of Auckland City Council, Auckland Transport, and NZTA.

2012 — 2016

Standup comedian

Not my day job, but I started working professionally after winning the Best new New Zealand comedian of 2013. Did ~140 shows during this period including, Sky City Theatre, International Comedy Festival and the Outspoken Festival in Wanaka. 

2007 — 2013

Design Lecturer at AUT

Taught design to students of all years in the Department of Art and Design. 2007–2009, 2012 and 2013.

2009 — 2011

Design Lecturer at The University of Auckland

Taught third year Elam students with an interest in design and introduced first years to design based thinking.


Lecturer at IADT — Ireland

Planned, wrote and delivered the 10 week Autumn School night class – Advanced Macintosh; Made an online portal for students to access all lesson plans, class notes and related documentation.