Having enjoyed the design that I made for their wholesale website, Icon Textiles came back for a completely new venture. This time selling their own brand of textiles and interiors straight to the end user – under a separate and new company name: Dotmagnus.
The brand was a very literal interpretation of the name. A dot. When it came time to make the site I really needed to tease out the narrative that would drive the design. I discovered coincidences with the owner's names, the colour range of products that were to come and an idea that home is the centre of your world. It all pointed to an idea of ‘middle’. I designed Dotmagnus a Shopify eCommerce site that expressed this idea with navigation, images, and login fields that aligned to the centre. Soft, slow comfortable fade-ins. A site expressing the virtues of middle: calm, together, harmonious, centred, and zen.
Made at Mount Deluxe