Mt Cardrona Station
Mt Cardrona Station is 384 hectares of breathtakingly beautiful station land in Cardrona – South Otago, that is now up for sale. The land is to be sold with a master plan for 300 homes with building consent in place. The due diligence required to get a property of this scale ready to build on is staggering. This is before any holes are dug or any construction can start.
The challenge was to communicate this value to buyers. Cardrona is a very special part of NewZealand and the potential buyer could be local or from overseas. I designed the brand, this 40-page investor book and the maps and graphs inside.
The cover and each spread start with “Here on this hill...”, referencing the toil of the towns gold rush forebearers. Ironically understating the scale of the project and the sheer vastness of the land in a very kiwi manner.
Made at Mount Deluxe