Pam is a street map typeface designed as part of the masters in type design at the Royal Academy of Art in The Hague, Netherlands and is the typeface that you are reading now.
Maps have always contained a large amount of written and graphic information, used largely for location familiarisation and wayfinding. Like any other demanding utility design, maps need to be as clear and unambiguous as possible. They have a different set of typographic idiosyncrasies from that of a book and yet you won’t find a typeface designed specifically with the map in mind. To satisfy these demands the map maker will piece together different fonts of varying styles, weights, and sizes – cluttering the visual terrain with a somewhat clip art like application of icons and other cartographic symbols. Pam is an attempt to resolve a number of these issues whilst adding more functionality to aid the making of the street map.
Pam comes in regular and extra bold with supporting icons, arrows, borders and specific feature glyphs.
Made by Betsy