Xero App Store dashboard

From generative interviews we know that the lowest point in an app maker's emotional journey is when it comes time to grow their app and bring in more customers. By surfacing app data in the developer portal, an app partner can see how customers are moving through the conversion funnel as well as understand more about the customers they get from Xero. This helps with decision-making around go-to-market activity, app positioning, and where to invest for growth.

The product design process involved the following: Experimentation. Working fast and loose. Synthesising findings. Engaging stakeholders. Co-designing. Creating components. Testing with actual data extremes. Making flows. Prototyping. Getting feedback. User testing. Documenting. Pivoting, looping back, and refining.

Made at Xero

Maarten Idema III

022 697 1672

Emotional journey
Emotion journey map
Metrics exploration
Exploration
Metrics prototype
Prototype
Lifecycle funnel
App overview 400w
Apps connected_and_disconnected 400w
Referral breakdown 800w
History table 800w
High Protein Breakfast Company — Packaging & ecommerce